3 Hotel Loyalty Branding Concepts

Concept 1: Brand and campaign development for a global hotel loyalty program

modus:
>  vivendi, personal lifestyle, way of life
>  operandi, personal way of working
>  your modus, your manner

creative approach:
>  emphasize the person in personal and show how program members are engaged
    with the program, feel a part of the program.
>  modus is a manner for living and operating, so this concept embraces that active
    nature and personal interaction.
>  energetic, witty, intimate, contemporary
>  creates dialogue and focuses on human connection
>  tone: conversational, inviting, genuine

Concept 2: Brand and campaign development for a global hotel loyalty program

creative approach:
>  create a brand identity that goes beyond  a typical logo mark
>  inject strong "welcoming/hospitable" tone into design
>  mindful of global sensibility
>  elevate value of program and enrich perception with sophistication
>  set a comprehensive visual direction, tightly interweaving the new name and 
    brand mark with the creative campaign