20 years ago

"20 Years Ago" is a sub-brand of the company "green house" which specialized in tree seeds. The concept was inspired by a Chinese proverb "The best time to plant a tree was 20 years ago, the second best time is now", I wanted the target audience to put themselve in the future, and look back 20 years ago when they actually can make a difference. This create a very clear brand image and purpose.
The package uses only bio-degradeable material, which allows the audience to plant their seed in a very simple, easy, and eco-friendly way.