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160over90: Beliefs & Process

Statistics

Created: 03/01/08

Last Edited: 03/05/08

Appreciations: 116

Comments: 33

Project Info

Owners

Adam Flanagan

Credits

Executive Creative Director: Darryl Cilli, Assoc. Creative Director: Dan Shepelavy, Art Direction & Graphic Design: Adam Flanagan, Written By: Brendan Quinn, Photography: Matt Bednarik, Barry Halken

Tags

160over90, Design, Advertising, Branding, Publication Design, Book, Promotional

Attribution Non-commercial
No Derivatives

Project featured on 3/4/08

Fields: Graphic Design, Publishing, Branding

From: Adam Flanagan's Portfolio

160over90:
Beliefs & Process

160over90: Beliefs & Process is a book about the philosophy, methodology and design process of 160over90, a branding agency with a wide variety of clients. This book was used primarily as a vehicle for giving new and potential clients an understanding of what makes the agency unique.

Visit 160over90.

The book was divided into two parts, the first half alternated between pages that expressed the agency's beliefs visually and with the written word. The second half was dedicated to explaining the design process and methodology used to bring the most creative work to a client.

While the second half of the book explained the unique process used for every client's projects, it also showed thumbnails of the stages of the process used for the creation of this book.