• Art directed and implemented company's 2016 Creative Trends Infographics which led to 4.4K social shares in less than one month.

• Served as lead designer for company's blog redesign. Established blog user experience, created responsive wireframes and user interface visuals.

• Established customer segmentations and information architecture for conversion landing pages and microsites, built responsive wireframes, implemented interactive design elements and created visuals.

• Collaborates closely with front end and back end developers on all projects, ensures all experiences and visuals work accordingly from start to finish.

• Art directs and mentors mid-level and junior designers.

• Oversaw a team of 5 designers and copywriters, drove all marketing and product design for company’s high-level loyalty campaigns.

• Initiated a brand new design/experience strategy which led to a dramatic 60% year to year increase of “Thanks for Sharing” online enrollment.

• Drove 4 million “Plenti” enrollments in 3 weeks by leading online experience design of “Plenti” at Macy’s.

• Managed creative team’s daily operations, workload, and review process, collaborated with internal and external partners including American Express, Citibank and Razorfish.

• Led team in collaborative sessions with product owners and various internal teams. Refined creative process by advocating and implementing seamless collaboration with user experience designers and web developers.

• Received 2013 “Drive Results” Make Magic Awards.

• Spearheaded elevation of Haier’s online brand recognition by creating
and managing all design materials for company website and social
media pages.
• Attracted 6,686 visits on launch day of redesigned company website.
• Conceptualize and created high-quality visual elements, such as logos, packaging, catalogs, and print/web advertisements.
• Received the American Package Design Award from Graphic Design USA magazine.

• Brainstormed with firm partners and marketing consultants to
generate novel advertising campaigns and develop new products.
• Conceived an idea chosen by PepsiCo for an upcoming new product
at KFC.

• Worked closely with Art Director to create trade show exhibit and
catalog for the 2009 International Consumer Electronics Show (CES),
fashioning all visual materials from design to print
• Created packaging and advertising designs for a wide variety of
consumer electronic products