Federico Slivka Lederer

art direction, art director, brand, branding, concept, graphic design, identity, interaction, logo, logotype, naming, print, marketing, user interaction design, interactive, multimedia, interface design, visual communication, packaging, interface, user experience design

Federico (50% Czech 50% Argentinian) has a Major in Graphic Design as well as a Bachelor's Degree in TV Direction & Production.

A long professional career has taken him towards the development of internet projects for important companies and agencies. He has worked in Buenos Aires, Madrid, Barcelona and for American firms.

As Art Director and Consultant at IconMediaLab he worked for clients like Camper, Telefonica, La Caixa, Pfizer, Almirall and Mapfre. As Art Director at McCann Erickson he dedicated his creativity to multi-national clients and campaigns.

For nine years he has invested part of his time and passion teaching at the University. He was professor at the University of Buenos Aires, and teaches since 2002 at the Barcelona film school (ESCAC) giving classes in design applied to the audiovisual and in Flash Software and Animation Techniques.

For the last two years he has been the talent at the core of the TreeHugger design team.

TREEHUGGER:
Bloggies | 2006, 2007: was nominated in 2006 for Blog of the Year and Best Topical Blog and in 2007 for Best Topical and Best Group Blog.
Feedster.com | 2006: awarded Second Place for Feed of the Year.
Daily Reel | 2006: rated 9.5 out of 10
Webby | 2006: nominated in 2006 for an Award within the “Blog - Cultural/Personal” category.
Vloggies | 2007: won the Vloggie for Best Green Vlog in 2006.
Flavorpill | 2006: selected as one of their Top 10 blogs for 2005.
SXSW Award | 2007: nominated for Classic category.

UP MAGAZINE (McCann group)
Third volume of the series MADE IN SPAIN, dedicated to Editorial Design.
The bests editorial designs elaborated by spanish designers for national clients. September 2002.

NORDIC (Coca-Cola group)
Third volume of the series MADE IN SPAIN, dedicated to Editorial Design.
The bests editorial designs elaborated by spanish designers for national clients. September 2002.

VEGASICILIA Site (IconMedialab)
Barcelona / Madrid, November 29th 2002. Bronze medal, I.D. International Design Magazine´s Interactive Media Design Review 2002.
(I.D. Magazine, November edition)