Stewarded the iconic LIVESTRONG brand system through design and management of external and internal brand communications, including print, environmental graphics and electronic media for the Lance Armstrong Foundation.
Created a coordinated system of environmental graphics and conference information materials for… Read More
Stewarded the iconic LIVESTRONG brand system through design and management of external and internal brand communications, including print, environmental graphics and electronic media for the Lance Armstrong Foundation.
Created a coordinated system of environmental graphics and conference information materials for multiple LIVESTRONG Summits. These events included presentations by Dr. Sanjay Gupta, Senator John Kerry and Elizabeth Edwards in Austin, Texas, 2006, and a town hall meeting with presidential nominee John McCain in Columbus, Ohio in July, 2008. In 2009, the inaugural LIVESTRONG Global Summit was held in Ireland and included presentations by government ministers, dignitaries and executives from across six continents.
Created and supervised ongoing brand marketing, environmental signage and event graphics for the LIVESTRONG Challenge series, the Foundation‘s primary grassroots fundraiser (more than $8 million raised in the 2010 season).
Initiated job tracking and creative brief systems for all design projects for LIVESTRONG. Read Less
