Lead creative strategy, development and execution.

Establish new visual standards, guidelines, and brand initiatives.

Develop and design innovative concepts while maintaining project scope: strategic positioning, business requirements, time lines, and budgets.

Source, evaluate and oversee all creative estimates and ensure high quality execution of all deliverables.

Manage agency relationships, creative services and coordinate communication between internal cross function teams.

Provide forward thinking creative leadership and inspire creative collaboration.

Develop, design and assist with the launch of Athletic Department logos, brands and apparel.

Sole creative responsible for the recent redesign of all primary, secondary and department marks.

Facilitate meetings with members of the SapientNitro, Target and agile dev. teams to discuss project progress, goals and timelines.

Accountable for complete deck assembly, wireframing and creation of design assets for an augmented reality mobile app to assist in-store Target guests in quickly identifying products of interest and their associated details.

Tasked with the editing of both creative and copy for the wholly owned Amazon company, Quidsi. Project range includes direct marketing campaigns, shipping inserts and magazine advertisements.

Created logos and packaging mock-ups for the initial release of two new in-house brands.

Redesigned the ‘Best of’ logo system utilized by the Technology Section of the USA Today and the Reviewed.com network.

Responsible for design, management and execution of all marketing materials.

Worked closely with internal departments to manage and meet all artistic and production needs.

Guided expectations to create a quality on brand and on time product solution.

Key point of contact for client satisfaction.