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<channel>
<title>Dan Alexander & Co</title>
<description>Dan Alexander & Co Personal RSS Feed</description>
<link>http://www.behance.net/DannyGoldberg</link>
<item>
<title>Wissotzky’s premium tea</title>
<description></description>
<link>http://www.behance.net/Gallery/Wissotzkyas-premium-tea/340964</link>
	<content:encoded><img src="http://behance.vo.llnwd.net/profiles/89387/projects/340964/0893871257371051.jpg" style="float: left; margin-right: 15px; " /></content:encoded>
	<guid>http://www.behance.net/Gallery/Wissotzkyas-premium-tea/340964</guid>
<pubDate>Thu, 05 Nov 2009 16:28:01 -0600</pubDate>
</item>
<item>
<title>Newsletter no' 4</title>
<description>

Strategy and design of premium tea series for Wissotzky’s tea house

Large tea leaves, infusions and fine blends embraced within delicate pyramid tea bags. 
Our creation included defining the strategy and design of the brand and its series, name, graphic language and packaging design. We helped establish Wissotzky’s positioning as a leading specialized company in its field and positioned the series as a premium label.

The visual language borrows its unique style from the tea bushes and foliage forms carefully collected around the world. It is influenced by the attachment to the soil and different seasons and by the large leaves found in the premium blends. It brings together the legendary tales and magic integrated in the worlds’ tea traditions through icons designed in the spirit of ancient Japanese family symbols.

</description>
<link>http://www.behance.net/Gallery/Newsletter-no-4/340950</link>
	<content:encoded><img src="http://behance.vo.llnwd.net/profiles/89387/projects/340950/0893871257369925.jpg" style="float: left; margin-right: 15px; " />

Strategy and design of premium tea series for Wissotzky’s tea house

Large tea leaves, infusions and fine blends embraced within delicate pyramid tea bags. 
Our creation included defining the strategy and design of the brand and its series, name, graphic language and packaging design. We helped establish Wissotzky’s positioning as a leading specialized company in its field and positioned the series as a premium label.

The visual language borrows its unique style from the tea bushes and foliage forms carefully collected around the world. It is influenced by the attachment to the soil and different seasons and by the large leaves found in the premium blends. It brings together the legendary tales and magic integrated in the worlds’ tea traditions through icons designed in the spirit of ancient Japanese family symbols.

</content:encoded>
	<guid>http://www.behance.net/Gallery/Newsletter-no-4/340950</guid>
<pubDate>Wed, 04 Nov 2009 15:36:47 -0600</pubDate>
</item>
<item>
<title>a' point books</title>
<description>Yair Yosefi, Chef, &amp; Danny Goldberg, Designer, first met in a Parisian bakery and cooperate since in different domains.
à point books, the publishing house they established is the result of obsessive collection of fonts, calories and cook books.

Bread at Home, a complete guide to domestic baking by Uri Sheft is their first book. It is garnished with photographs
 by Daniel Layla and illustrations sketched by Yizar Cohen portraying his nocturnal experience in a small Italian village bakery. </description>
<link>http://www.behance.net/Gallery/a-point-books/295522</link>
	<content:encoded><img src="http://behance.vo.llnwd.net/profiles/89387/projects/295522/0893871252336116.jpg" style="float: left; margin-right: 15px; " />Yair Yosefi, Chef, &amp; Danny Goldberg, Designer, first met in a Parisian bakery and cooperate since in different domains.
à point books, the publishing house they established is the result of obsessive collection of fonts, calories and cook books.

Bread at Home, a complete guide to domestic baking by Uri Sheft is their first book. It is garnished with photographs
 by Daniel Layla and illustrations sketched by Yizar Cohen portraying his nocturnal experience in a small Italian village bakery. </content:encoded>
	<guid>http://www.behance.net/Gallery/a-point-books/295522</guid>
<pubDate>Wed, 02 Sep 2009 07:56:37 -0500</pubDate>
</item>
<item>
<title>Shahal</title>
<description>
'Shahal is a local and international emergency telemedicine company.
The re branding process focused on how the company should be perceived, and give them a futuristic medical treatment appearance, committed to values of attentiveness, quality living and growth.</description>
<link>http://www.behance.net/Gallery/Shahal/170995</link>
	<content:encoded><img src="http://behance.vo.llnwd.net/profiles/89387/projects/170995/0893871232288075.jpg" style="float: left; margin-right: 15px; " />
'Shahal is a local and international emergency telemedicine company.
The re branding process focused on how the company should be perceived, and give them a futuristic medical treatment appearance, committed to values of attentiveness, quality living and growth.</content:encoded>
	<guid>http://www.behance.net/Gallery/Shahal/170995</guid>
<pubDate>Sun, 18 Jan 2009 09:14:36 -0600</pubDate>
</item>
<item>
<title>A second second - Itay Noy</title>
<description>A second second - Itay Noy, Andy prize winner.
In his work, Itay Noy deals withe the concept of time in the modern world, showing different aspects and points of view he finds necessary in the world we live in today.
Process print and metalic color - semi mat chromo paper.
Hard cover, sleeve painted with a glow in the dark color.</description>
<link>http://www.behance.net/Gallery/A-second-second-Itay-Noy/171977</link>
	<content:encoded><img src="http://behance.vo.llnwd.net/profiles/89387/projects/171977/0893871232457277.jpg" style="float: left; margin-right: 15px; " />A second second - Itay Noy, Andy prize winner.
In his work, Itay Noy deals withe the concept of time in the modern world, showing different aspects and points of view he finds necessary in the world we live in today.
Process print and metalic color - semi mat chromo paper.
Hard cover, sleeve painted with a glow in the dark color.</content:encoded>
	<guid>http://www.behance.net/Gallery/A-second-second-Itay-Noy/171977</guid>
<pubDate>Tue, 20 Jan 2009 08:46:52 -0600</pubDate>
</item>
<item>
<title>Ceremonie</title>
<description></description>
<link>http://www.behance.net/Gallery/Ceremonie/171022</link>
	<content:encoded><img src="http://behance.vo.llnwd.net/profiles/89387/projects/171022/0893871232293454.jpg" style="float: left; margin-right: 15px; " /></content:encoded>
	<guid>http://www.behance.net/Gallery/Ceremonie/171022</guid>
<pubDate>Tue, 20 Jan 2009 06:15:33 -0600</pubDate>
</item>
<item>
<title>BUTAI</title>
<description>
Developing a future cosmetics brand, Defaining it's name, language, concept, identity, and packaging, that positioned BUTA'I as a leading cosmetic brand, combining 100%  all natural ingredients with cutting edge, nano-technology.
The visual language  combines botanical x-ray photography, with a descriptive icon system.
</description>
<link>http://www.behance.net/Gallery/BUTAI/159020</link>
	<content:encoded><img src="http://behance.vo.llnwd.net/profiles/89387/projects/159020/0893871229437530.jpg" style="float: left; margin-right: 15px; " />
Developing a future cosmetics brand, Defaining it's name, language, concept, identity, and packaging, that positioned BUTA'I as a leading cosmetic brand, combining 100%  all natural ingredients with cutting edge, nano-technology.
The visual language  combines botanical x-ray photography, with a descriptive icon system.
</content:encoded>
	<guid>http://www.behance.net/Gallery/BUTAI/159020</guid>
<pubDate>Tue, 13 Jan 2009 10:00:12 -0600</pubDate>
</item>
<item>
<title>Lalin</title>
<description></description>
<link>http://www.behance.net/Gallery/Lalin/197577</link>
	<content:encoded><img src="http://behance.vo.llnwd.net/profiles/89387/projects/197577/0893871237291352.jpg" style="float: left; margin-right: 15px; " /></content:encoded>
	<guid>http://www.behance.net/Gallery/Lalin/197577</guid>
<pubDate>Tue, 17 Mar 2009 08:46:58 -0500</pubDate>
</item>
<item>
<title>Flow</title>
<description>Flow, a new and innovative vibrating water brand.</description>
<link>http://www.behance.net/Gallery/Flow/177960</link>
	<content:encoded><img src="http://behance.vo.llnwd.net/profiles/89387/projects/177960/0893871233589929.jpg" style="float: left; margin-right: 15px; " />Flow, a new and innovative vibrating water brand.</content:encoded>
	<guid>http://www.behance.net/Gallery/Flow/177960</guid>
<pubDate>Mon, 02 Feb 2009 09:58:58 -0600</pubDate>
</item>
<item>
<title>EAST WEST</title>
<description></description>
<link>http://www.behance.net/Gallery/EAST-WEST/193580</link>
	<content:encoded><img src="http://behance.vo.llnwd.net/profiles/89387/projects/193580/0893871236517483.jpg" style="float: left; margin-right: 15px; " /></content:encoded>
	<guid>http://www.behance.net/Gallery/EAST-WEST/193580</guid>
<pubDate>Sun, 08 Mar 2009 08:42:20 -0500</pubDate>
</item>
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