The Brief...


In the summer of 2007 a ban on smoking in enclosed spaces was bought into effect in England. This ban means that many people would now be unable to smoke in their favorite bars, pubs, clubs and restaurants.

Create a campaign informing smokers/drinkers of the change in law.

The Response...


Interactive, tactile postcards available throughout Britain on already available postcard stands in bars, pubs and clubs.

Cards have 'pop-out' activities and 'pub' style games encouraging drinkers to use their hands for play rather than smoking.

The reverse of the cards direct drinkers to idlehands.com where they can get more activities and games while receiving help and guidance on giving up smoking. The card also tells of the intended smoking ban and directs to the website for further info.