• Be responsible for defining, forecasting and hitting ambitious growth targets.
• Define audience targeting strategy.
• Have a deep understanding of the customer, where they consume media, and the right channels to reach them.
• Collaborate with data science team and lead generation to track product success and uncover actionable insights that can be applied to growth.
• Be responsible for communicating overall marketing performance compared to plan, supported by analytics and performance operations team.
• Applying marketing and communication strategies to support business objectives.
• Identifying and maintaining brand coherence throughout all company communications and channels.
• Developing print and digital communications and strategies.
• Creating and accelerating new product development and launching.
• Creating new ideas and implementing them through innovation.
• Leading exhibitions and events.
• Tracking exhibitions and ensuring participation and the right exposure.
• Collaborating with design agencies to develop fun, witty and sought-after goods for employees and customers.
• Work closely with cross-functional teams.
• Communicating with clients and directing operations accordingly.
• Establish strong relationships with product marketing, product, comms, events, and brand teams to establish consistency and adoption of brand vision across the organization.
• Set the vision for the user experience and create the space for others to collaborate.

Communication and print design

Creating layouts, publications, packaging, branding, press ads, advertising campaigns, pitches for leading brands like LG, Lindt, Vincenti, Hyundai, Winston, Camel, Lotus etc.

Product designs for barnes&nobles