Client: A small entrepreneurial company from Denmark is currently preparing to launch a new innovative mens product, a semen quality test for home use which indicates the semen mobility with 98 % accuracy! The appearance and use of the product is similar to a pregnancy test.

Brief: The company’s CEO asked the students at the School of Visual Communication in Denmark to analyze the scandinavian market, find a target group, design and name the product, create a complete visual identity and to introduce the market for a hard-hitting advertising campaign.

Strategy: We will introduce the product and its features, and prove to the target group that the test is reliable. And be the target groups first step towards the solution of problems with conceiving.

Concept: The concept behind Comma works just like a regular typographic comma, the only difference is that we replace the typographic comma in our sentences with the Comma package. That explains visually why Comma is the break in the pregnancy process when having trouble conceiving.

We have decided to not only design a visual identity for the product, but to create an online community where involuntary childless can learn and share with equals, send readers letter to a professional semen analytics and read the latest articles about fertility. Then Comma will not just be a semen quality test, but a compassionate company which care and helps invulentary childless further against conceiving.

This is project is made as a pitch. Read Less