Creating a new identity between the two partner companies Apple and HMV. For new music download points situated at airports, stations and retail outlets where people can pay and download songs straight on to their MP3 players via USB. shown here is the final logo and a presentation of the elements that make my brand identity, and the applications the brand has been applied to. i used the idea of a USB cable for the logo and then i used the P and the G from the logo to Create my headphones using the same font i used for the logo.