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Schön! ~ [ʃøːn] ~German

Adjective
Schön! (comparative schöner, superlative am schönsten)

1. beautiful, lovely, pretty, handsome
2. good, great, splendid

Schön! where talent is rare and opportunities are infinite.

June 2008: The date when NINETEEN74.COM ascended to our computer screens. Since then the creative networking site has blossomed-its reputation and audience has become palpably huge -with over 16,000 subscribers. And so, we came to the decision to launch an online magazine, ‘Schön!’.

Schön! is not just another online fashion magazine.

It’s not just for the fashion conscious lady.

It doesn’t devour on high-end fashionistas or celebrities.

It is- and let’s not underestimate this- a passport to the exterior world of fashion, beyond its four major capitals.

We merely chase and welcome those who are adept with great ideas and inventive minds, to convert dreams into reality.

Schön! is pure, minimal, fresh and beautiful.


It brings the rise of NINETEEN74 user’s talent from fashion, style and photography to the forefront. Each issue of Schön! will encompass exquisite fashion spreads and content; sections of the mag will be divided by the unique and aesthetic style of cities beyond the four major fashion capitals.

We endeavor to create a powerful and fashionably visual publication with the incentive to collaborate and publicize the exchange of creative ideas.
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