"Where there is smoke, there is fire" is a publication about the old Caballero Cigarette factory, which has been transformed into a creative work area. Where once cigarettes where made, now creatives projects are made by architects, photographers, industrials designers, graphic designers, web designers etc.
The back of the cover and the typography on the front is silkscreen printed with matchbox structure, so you can light a match with the book. In the book we've used several different papers that represent the different textures in the building.