In the film, an actual rooftop is transformed into a facade of a building as its occupants media wall. That translates into our perception of the space. Such visual experience has analogy with filmmaking in its dynamic approach extending the static into parameters such as rhythm, frequency, flows and tension.

pROOF explores human perception influenced by their emotions. Throughout the film there is an internal-external analogy between the layers of the facade and the complexities of the featured human characters.