This circle is for sharing views and ideas on the subject of branding.
Where does corporate branding start and where should it take a
backseat in advertising.
Products are more and more the center of attention in consumers
minds and too often we see the advert & product play second
fiddle to the brand.
On the other hand, brands are not only iconic for many, they are the key drivers when it comes to purchase decisions.

Where do you stand on the issue?
-Share examples of both sides of the story.