Christian McDaniel
Contract / Freelance Art Direction & Design
San Francisco, CA, USA
707-266-3363
be.net/ChristianMcDaniel
Insightful. Creative. Passionate.
I am a California native. I have worked as a b+w wedding portrait printer, a server at a 5 star restaurant, and escaped from Alcatraz with podium recognition. I love new challenges and have a weakness for adventure, with extensive travels through Europe, Mexico, Thailand, and Indonesia. I work hard and play hard.
Design to me is more than just making a product or building a brand, it is about making a change in the way people experience it.
I am a brand specialist with over twelve year’s experience in delivering an elite level of art direction and graphic design solutions. Needless to say I do not discriminate - whether it's digital work or traditional, or art direction or graphic design focus – I approach all projects with enthusiasm and a strong desire to create fresh, insightful, relevant experiences.
A few examples of clients I have worked with in the past: Borel Private Bank, DMB Realty, MSquared Consulting, ScottUSA, Sonoma Valley Visitors Bureau, Constellation Brands, Robert Mondavi, Kim Crawford and Clos du Bois.
Specialties: Brand Development. Visual Design for Print and Digital. Creative Team Management. Project Management. Art Direction and Design. Packaging. Typography.
My passions are re-fueled from recent world travels and am ready for the next challenge. I am looking for freelance work, both on-site and off-site.
I am a California native. I have worked as a b+w wedding portrait printer, a server at a 5 star restaurant, and escaped from Alcatraz with podium recognition. I love new challenges and have a weakness for adventure, with extensive travels through Europe, Mexico, Thailand, and Indonesia. I work hard and play hard.
Design to me is more than just making a product or building a brand, it is about making a change in the way people experience it.
I am a brand specialist with over twelve year’s experience in delivering an elite level of art direction and graphic design solutions. Needless to say I do not discriminate - whether it's digital work or traditional, or art direction or graphic design focus – I approach all projects with enthusiasm and a strong desire to create fresh, insightful, relevant experiences.
A few examples of clients I have worked with in the past: Borel Private Bank, DMB Realty, MSquared Consulting, ScottUSA, Sonoma Valley Visitors Bureau, Constellation Brands, Robert Mondavi, Kim Crawford and Clos du Bois.
Specialties: Brand Development. Visual Design for Print and Digital. Creative Team Management. Project Management. Art Direction and Design. Packaging. Typography.
My passions are re-fueled from recent world travels and am ready for the next challenge. I am looking for freelance work, both on-site and off-site.
Work Experience
Constellation Brands
Design Director
Provided topline creative leadership and design direction as well as hands-on design solutions for virtually all of Constellations’ luxury and premium-luxury brands.
Clients include:
Robert Mondavi Winery, Franciscan Estate, SIMI Winery, Mt. Veeder, Clos du Bois, Kim Crawford, Wild Horse Winery, Vendange Wine Cellars, Woodbridge,
Clients include:
Robert Mondavi Winery, Franciscan Estate, SIMI Winery, Mt. Veeder, Clos du Bois, Kim Crawford, Wild Horse Winery, Vendange Wine Cellars, Woodbridge,
September 2007
- December 2012
Napa, California, United States
Addwater2
Art Director
Art directed the development and implimentation of brand identity systems, advertising campaigns, websites and print collateral for small and medium sized clients.
January 2004
- July 2007
Sonoma, California, United States
Young & Wells Marketing
Senior Designer
Designed and produced branding programs for luxury clients in the travel & leisure industry.
February 2002
- January 2004
San Francisco, California, United States
Verb Design & Advertising
Deisgner
Designed and produced RIDEBMX magazine. Assisted the creative director with editorial design, house ads and content organization of RIDEBMX from cover to cover.
April 2000
- February 2002
Benicia, California, United States
Education
California State University, Chico
Bachelor's degree, Visual Communication w/ emphasis in graphic design
January 1995
- June 1999
Chico, California, United States
Awards
American Advertising Federation (AAF) - ADDY Awards
2 Silver , 3 Bronze
2004
Print Design Magazine
Design Annual - packaging
2012
Skills
Art Direction And Deisgn,
Brand Development,
Concept Development,
Creative Management,
Identity And Logomark Systems,
IPad/iPhone App Design,
Packaging,
Production: Print / Labels / LSM / Packaging,
Website Design,