Camilla Arthur Lebon Casting UK
It was during this period that I coined the phrase 'street casting', a previously unknown style of casting; basically by 'hitting the streets', combing music festivals and always looking out for a special 'look', I compiled an enormous database of amazing looking girls and guys, in London. This form of casting then acquired international recognition, after Calvin Klein approached me regarding the advertising campaign he was doing with Steven Meisel for his new perfume, CKONE. He based the entire campaign (incl stills, commercials - billboards, print etc) on the casting tapes I provided.
During this period I cast literally thousands of British TV commercials, editorial for publications ranging from ID to US Vogue (& everything in between) and fashion adv campaigns for DKNY, Nautica, Pepe Jeans, Levis Jeans, L'Oreal etc etc.
When I met Sacha Baron Cohen, he was at art school and I thought he'd be good in commercials, so I cast him regularly, helping him find an agency for acting and set him on his way...!