I will be graduating this May with a Visual Communication Design degree from Anderson University, IN. In the professional world, I to consider myself to be a designer first, photographer second and branding enthusiast last. Whether it be through print, sketch, digital, handmade or poster-work my goal is to make my work connect with the viewer quickly and effectively. I started my own freelance design company and have some exciting collaborations lined up for the near future. Initiating client projects have paid off for me outside the classroom. Read Less

Design, to me, is the never-ending search for efficiency. Efficiency in conveying a message, efficiency of form. In this way I see some of my own work falling into the category of design, while some of my other work falls under the umbrella of illustration. With the more illustrative pieces my primary goal is to create something beautiful or striking in a visceral sense. These goals remain intact when I create a purely design-driven piece, but there is the added goal of minimalism and efficiency which constrains the process and limits the content. It is these constraints that force us as designers to reveal the core of the idea we are trying to express and to seek the most direct route to it. In this way, all of the periphery and excess of illustration and fine art can be shed to expose the roots of visual communication and express them in a concise and instantly understandable form. When I see something that embodies these ideals it is always very moving, these are the things that drive me to create. So these are the sorts of things I will be posting here and whether it’s examples of graphic design or industrial design, I will try to describe what makes these things appealing to me. Read Less