My name is Cristina Gonzalez, I am a young creative and conceptual art director and designer, from Miami Beach, FL, who thrives in the fast paced industry of Advertising. I have the drive to work in a professional and creative atmosphere and have the talent to find core insights and build great ideas as well as st… Read More
My name is Cristina Gonzalez, I am a young creative and conceptual art director and designer, from Miami Beach, FL, who thrives in the fast paced industry of Advertising. I have the drive to work in a professional and creative atmosphere and have the talent to find core insights and build great ideas as well as stay positive and resourceful through the long hours.
I have worked on real briefs and was heavily involved in ideation for high profile brands such as, Vitamin Water, Fuze Tea, and Netflix. I was designing anything and everything from digital OOH billboards to gigantic outdoor installations, creating web banners, digital experiences and working with a few traditional mediums as well. I also was involved in creating layouts for the presentations when pitch day came around. With all this being said, you can definitely trust I have the strength to think in the right direction, design whats right, fix the mistakes, and meet the deadlines.
Here's a little bit more about myself. I have a huge interest in painting, drawing, music, traveling, the late 1960's, photography, and anything that is driven by creativity. I left the frigid winters of Boston, graduating from Suffolk University with a B.S. in Communications & Journalism with an emphasis in Advertising. After graduating, I came back to reunite with my first home, sunny Miami Beach, and I decided to further my studies. So I applied to the Miami Ad School to hone in on my design skills.
I have always been drawn to the creative world and I always knew I wanted to strive for a career in concepting great ideas and excitedly bringing them to life, whether it may be a design layout, a drawing, painting, fashion style, or the next big idea. I just knew creativity ran through my veins and I needed to make it a permanent part of my life. The majority of my inspiration comes from the love and appreciation I have for music. The passion I have for it is so strong that it has actually opened a portal of inspiration in all aspects of my life, from artwork and concepting to chilling out and keeping myself balanced. The medium of sound and silence has been very influential because music transports me to a creative plane. Without this common element of expression my creativity probably would not have excelled in maturity.
During my upbringing my dad never pushed music on me but it surrounded me unconditionally. He would routinely enter the music room after work and play for hours on his keyboard, ranging from artists such as, Paul McCartney to Pink Floyd. This had initially started as an ear-sore but then turned into a strong love for Classic Rock and vintage music. The soothing sound of “Shine on You Crazy Diamond” wasn’t the only thing that intrigued me, the vinyl album covers is what captured my attention first. I would analyze the artwork and make connections between the visual and verbal cues. This memory paints a picture of when I first connected with music and art on a deeper level. It not only improved my artistic techniques and abilities; but it also has improved my way of winding down from stress and negative energy. There is nothing like putting on the “Classics” playlist, shutting your eyes and turning off your mind for a few minutes, while you get swept away to your subconscious, by the words of The Beatle's “Within You, Without You”. This process of escaping the world can only really alter one's life for the positive, all you need to do is breathe a little music. Read Less