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<channel>
<title>Mai Ikuzawa</title>
<description>Mai Ikuzawa Personal RSS Feed</description>
<link>http://www.behance.net/BowWow</link>
<item>
<title>Akebono Brakes //</title>
<description>Akebono Brake Industry Co., Ltd. are the world's largest automotive brake OEMs. In 2000, Akebono began developing their own brand of high performance brake systems for the after-market.
Mai Ikuzawa was commissioned to reposition the worldwide brand identity and raise their profile in this demanding high performance market and motorsports.
Akebono have made a successful entry into motorsports. An official announcement will be made in mid-2007.</description>
<link>http://www.behance.net/Gallery/Akebono-Brakes-/40236</link>
	<content:encoded><img src="http://behance.vo.llnwd.net/profiles/50089/projects/40236/0500891185743890.jpg" style="float: left; margin-right: 15px; " />Akebono Brake Industry Co., Ltd. are the world's largest automotive brake OEMs. In 2000, Akebono began developing their own brand of high performance brake systems for the after-market.
Mai Ikuzawa was commissioned to reposition the worldwide brand identity and raise their profile in this demanding high performance market and motorsports.
Akebono have made a successful entry into motorsports. An official announcement will be made in mid-2007.</content:encoded>
	<guid>http://www.behance.net/Gallery/Akebono-Brakes-/40236</guid>
<pubDate>Sun, 29 Jul 2007 16:20:37 -0500</pubDate>
</item>
<item>
<title>Universal Pictures // Pride &amp; Prejudice</title>
<description>Universal Pictures, Working Title Films and UIP released a sumptuous new adaptation of Jane Austen's classic novel, "Pride &amp; Prejudice", with an all-star cast including Keira Knightley.To accompany the release, Bow Wow was commissioned to design a highly bespoke limited-edition book, providing unique insight into the making of the film. Visually, it was very important to capture something of the period whilst adding a fresh and contemporary angle. Each book was intricately hand-finished and contained handwritten notes by the director and behind the scenes photographs and quotes from the cast. 
Universal's VP of International Marketing, Charlotte Saint adds "This is a stunning piece of work. The promise of the film has been beautifully captured on the pages of this book".</description>
<link>http://www.behance.net/Gallery/Universal-Pictures--Pride-_-Prejudice/40235</link>
	<content:encoded><img src="http://behance.vo.llnwd.net/profiles/50089/projects/40235/0500891185743595.jpg" style="float: left; margin-right: 15px; " />Universal Pictures, Working Title Films and UIP released a sumptuous new adaptation of Jane Austen's classic novel, "Pride &amp; Prejudice", with an all-star cast including Keira Knightley.To accompany the release, Bow Wow was commissioned to design a highly bespoke limited-edition book, providing unique insight into the making of the film. Visually, it was very important to capture something of the period whilst adding a fresh and contemporary angle. Each book was intricately hand-finished and contained handwritten notes by the director and behind the scenes photographs and quotes from the cast. 
Universal's VP of International Marketing, Charlotte Saint adds "This is a stunning piece of work. The promise of the film has been beautifully captured on the pages of this book".</content:encoded>
	<guid>http://www.behance.net/Gallery/Universal-Pictures--Pride-_-Prejudice/40235</guid>
<pubDate>Sun, 29 Jul 2007 16:15:21 -0500</pubDate>
</item>
<item>
<title>Rolls-Royce Cars // 100EX</title>
<description>Rolls-Royce celebrated their centenary and to mark this special occasion, Bow Wow were commissioned to produce one hundred limited edition books on their experimental car 100EX, titled: ‘The Making of 100EX: A Human Endeavour’.
Bow Wow responded to this by creating a bold and contemporary style reflecting the unique characteristics of the 100EX. The book was proofed and sampled numerous times during production to perfect the detailing and finishing to match the material, colour and surfaces of the actual car.</description>
<link>http://www.behance.net/Gallery/Rolls-Royce-Cars--100EX/40233</link>
	<content:encoded><img src="http://behance.vo.llnwd.net/profiles/50089/projects/40233/0500891185742314.jpg" style="float: left; margin-right: 15px; " />Rolls-Royce celebrated their centenary and to mark this special occasion, Bow Wow were commissioned to produce one hundred limited edition books on their experimental car 100EX, titled: ‘The Making of 100EX: A Human Endeavour’.
Bow Wow responded to this by creating a bold and contemporary style reflecting the unique characteristics of the 100EX. The book was proofed and sampled numerous times during production to perfect the detailing and finishing to match the material, colour and surfaces of the actual car.</content:encoded>
	<guid>http://www.behance.net/Gallery/Rolls-Royce-Cars--100EX/40233</guid>
<pubDate>Sun, 29 Jul 2007 15:55:18 -0500</pubDate>
</item>
<item>
<title>BMW // I Hate Flowers But I Love Cars</title>
<description>BMW collaborated with Intersection Magazine to launch the new BMW 1 Series. They commissioned 16 emerging creative leaders in film, photography, fashion, furniture, architecture, art, music and design to create works inspired by the 1 Series with the brief of conceptually deconstructing the car. Bow Wow produced an installation of large lightboxes called  'I Hate Flowers, But I Love Cars' exploiting the contours and unique shapes of the 1 Series whilst adhering to the brand colours.

</description>
<link>http://www.behance.net/Gallery/BMW--I-Hate-Flowers-But-I-Love-Cars/40231</link>
	<content:encoded><img src="http://behance.vo.llnwd.net/profiles/50089/projects/40231/0500891185735109.jpg" style="float: left; margin-right: 15px; " />BMW collaborated with Intersection Magazine to launch the new BMW 1 Series. They commissioned 16 emerging creative leaders in film, photography, fashion, furniture, architecture, art, music and design to create works inspired by the 1 Series with the brief of conceptually deconstructing the car. Bow Wow produced an installation of large lightboxes called  'I Hate Flowers, But I Love Cars' exploiting the contours and unique shapes of the 1 Series whilst adhering to the brand colours.

</content:encoded>
	<guid>http://www.behance.net/Gallery/BMW--I-Hate-Flowers-But-I-Love-Cars/40231</guid>
<pubDate>Sun, 29 Jul 2007 14:00:49 -0500</pubDate>
</item>
<item>
<title>Universal Pictures // The Golden Age</title>
<description>A lavish book to accompany the film 'Elizabeth: The Golden Age' providing a unique insight into the making of the film and capturing the richness of the costumes and set design.</description>
<link>http://www.behance.net/Gallery/Universal-Pictures--The-Golden-Age/60761</link>
	<content:encoded><img src="http://behance.vo.llnwd.net/profiles/50089/projects/60761/0500891203464038.png" style="float: left; margin-right: 15px; " />A lavish book to accompany the film 'Elizabeth: The Golden Age' providing a unique insight into the making of the film and capturing the richness of the costumes and set design.</content:encoded>
	<guid>http://www.behance.net/Gallery/Universal-Pictures--The-Golden-Age/60761</guid>
<pubDate>Tue, 19 Feb 2008 17:41:07 -0600</pubDate>
</item>
<item>
<title>The Cuckoo Club, London //</title>
<description>The Cuckoo Club is London's most glamorous and in-demand private member's club created by the owners of Cafe de Paris. Bow Wow were appointed to design a strong identity and personality for this ostentatious 'regal-rock' inspired club. 
Bow Wow developed a bold design that was intricately applied onto everything from tables to matchboxes. Bow Wow's diamante silk-lined launch invitations were highly sought-after and featured in Vogue.
With over 5,000 square feet of oppulent interior design spread over two floors and a committee list which reads like a who's who of creative talent in London, the Cuckoo Club is now fully geared up to handle the most demanding clientelle.
</description>
<link>http://www.behance.net/Gallery/The-Cuckoo-Club-London-/40232</link>
	<content:encoded><img src="http://behance.vo.llnwd.net/profiles/50089/projects/40232/0500891185741878.jpg" style="float: left; margin-right: 15px; " />The Cuckoo Club is London's most glamorous and in-demand private member's club created by the owners of Cafe de Paris. Bow Wow were appointed to design a strong identity and personality for this ostentatious 'regal-rock' inspired club. 
Bow Wow developed a bold design that was intricately applied onto everything from tables to matchboxes. Bow Wow's diamante silk-lined launch invitations were highly sought-after and featured in Vogue.
With over 5,000 square feet of oppulent interior design spread over two floors and a committee list which reads like a who's who of creative talent in London, the Cuckoo Club is now fully geared up to handle the most demanding clientelle.
</content:encoded>
	<guid>http://www.behance.net/Gallery/The-Cuckoo-Club-London-/40232</guid>
<pubDate>Sun, 29 Jul 2007 15:47:09 -0500</pubDate>
</item>
<item>
<title>Robbie Williams //</title>
<description>Bow Wow has designed a limited edition bespoke book about Robbie Williams on behalf of the highly acclaimed photographer Sean Gleason. 
The book is based upon Robbie Williams’ tour, including Knebworth. It was produced using a select range of different paper stock, french folded, personal notes by the photographer and hand finished to reflect the ‘behind the scenes’, personal and playful aspects of Robbie's life.</description>
<link>http://www.behance.net/Gallery/Robbie-Williams-/40234</link>
	<content:encoded><img src="http://behance.vo.llnwd.net/profiles/50089/projects/40234/0500891185742909.jpg" style="float: left; margin-right: 15px; " />Bow Wow has designed a limited edition bespoke book about Robbie Williams on behalf of the highly acclaimed photographer Sean Gleason. 
The book is based upon Robbie Williams’ tour, including Knebworth. It was produced using a select range of different paper stock, french folded, personal notes by the photographer and hand finished to reflect the ‘behind the scenes’, personal and playful aspects of Robbie's life.</content:encoded>
	<guid>http://www.behance.net/Gallery/Robbie-Williams-/40234</guid>
<pubDate>Sun, 29 Jul 2007 16:04:14 -0500</pubDate>
</item>
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