Supernova its an incubator company. With their own 360º product development process and it goes from product ideation & development, branding & packaging, social media marketing, e-commerce storefront, international shipping and customer service.

My role as Design Director was to provide creative solutions for all the existing and upcoming brands under the Supernova umbrella by leading the team and creating unique customer experiences.

Heathwallace is part of the WPP Group where I have the pleasure to lead the UI Team with 9 talented designers from different parts of the world. We are responsible to craft unique experiences applying the best user centred design methods.

At Heathwallace I also engage face to face with our Clientes to ensure a better understanding of each project. Collaborating with the Design Team we come together with art direction, concepts and
interactions for our current/new projects and pitches.

Achievements:
At Heathwallace I coordinate the design team that was involve in ManulifeMOVE. I was also working directly with the designers creating the Art Direction and visual assets for the application.

Business Performance
Manulife's rank increased from #8 to #6 with an increase in new business premium market share from 3.7% to 4.4% in 2015 Q3 QTD vs 2015 Q2 QTD*

Sales increased(contributed) by 14.1% ahead of market growth of -2.2% (2015 Q3 vs 2015 Q2)*

Engaged and Converted Gen Y
57% of Manulife MOVE enrollees is Gen Y vs 37% for the same products for 2014+

Consumer research showed that among Gen Y, Manulife’s brand awareness increased from 64% to 74% and brand consideration increased from 20% to 28% (Mar 15 vs Oct 15)

Coordinate and Design materials and new products such as mobile/desktop Apps, explore the use of new technology (beacons) and prints for all the EF English Centers in China, Russia and Indonesia.

Manage the Design Team for EFEC and train them about the EF Branding and Online GUD, quality control for our 3 markets.

Coordinate and design Online and Mobile marketing materials for the China Market.
Train and guide new designers about the EF Branding and Online GUD, supervise quality control for all new online marketing projects in China.

Achievements:
At EF Education First I design the first Pro Website for the China Market in 2012 and with the new design we improve the leads perform by 43% and months after in 2013 we decide to improve the design and the structure of the website improving the leads by another 33%

EF Englishtown is the Number # 1 Online English Learning School and I have the pleasure to be part of this great company where I'm responsible for the graphic development for the global e-commerce and website, designing for different markets such as: United States, Mexico, Brazil and Europe.


Achievements:
At EF Englishtown I design the Pro Website for the China Market and with the new design we improve the leads performance by 43%

In charge of the design for the Mobile website for Englishtown that convert more leads than the desktop version - 19.5X - 3 times more leads.

Dos Puntos Crea is part of Draft FCB one of the newest Advertising Agencies where I was in charge of different areas of the Digital Unit like: Quotations, budgets, media buyer, creative direction, design and managing the team (developers and designers)

Also I use to visit al the clients of the Agency to work next to them the strategy and planning the online projects and campaigns.

Some of the brands I work with:
BDF Nivea
Cerveza Brahva
Pans & Company
Volks Wagen
Lipton Ice Tea
Fanta

Create new ideas for different clients and projects, also I was in charge of a 6 designers team.

Research of new technologies to be applied in creative projects and creative solutions to clients problems and demands!

Between me and a fantastic group of other 6 talent designers and animators we create Milk and Cookies, another division in the Company producing Motion Graphic Projects. www.milkncookies.tv/

During the time working for EBClosion I have the pleasure to create projects for:
Pepsi
Mirinda
Doritos
XL Rum
Claro
FC Barcelona

I was in charge of create and design all the online projects like websites, ads banners and online campaigns working next to Jose Benitez the Director of Red Pixel.

Red Pixel was the digital unit of the Advertising Agency BBDO where I create projects for:
Pepsi
Gatorade
Mirinda
BBDO
Banco G&T

Web designer and ads designer and also I was in charge of monitoring the banners in the ads server, checking the conversion rate and design efficiency. (Only in the campaigns I was in charge of the design)