Ayesha Mathews-Wadhwa

Talent is contagious...

Life, Love and the Pursuit of Design*

Currently residing in San Francisco, my pursuit of design has carried me far and wide, from Bangalore to Paris to New York.
A self-confessed brand-geek, I enjoy the tactile pleasures of print and am captivated by the spectrum of interactive.
I believe in a complete user experience and strive to make creative compelling.

A refined sense of aesthetics, cultural context, and relevance define my design DNA. Being open to stimuli, curating content and experimentation is part of my design process, combined with an unhealthy love affair with typography and classic print techniques.

Excellent interpersonal skills. Ability to thrive in an organic team environment. A sophisticated appreciation for great design, how it relates to the world around it, and its ability to alter and shape experiences.

*courtesy Adobe

U.S: Oracle, Apple, TiVo, Caterpillar Footwear, Camel, Harley Davidson, Standard & Poors, Healing Skin Cosmetics, Skin by Alison Raffaele, Karsten Creative, Damsels in Success.
INDIA: MTV Style India, Pantaloons, Nrityagram Dance Village, Manipal University

Parsons School of Design, New York, 2003.
BFA, Communication Design. Junior year exchange program in Parsons Paris in 2002
Mount Carmel College, India, 1999.
Bachelors degree in Marketing & Commerce

Achievements
Art Director’s Club Top 100 Students, May 2003
Honors Graduate & Dean’s List 2003
Elected student president, Mount Carmel College, India, 1999. Focused on fund-raising and marketing

Radar
NextDesign Leadership Institute http://www.nextd.org/
Contagious http://www.contagiousmagazine.com/
Lovemarks: The Future Beyond Brands http://www.lovemarks.com/
Juicing The Orange by Fallon & Senn http://www.juicingtheorange.com/
Calvin and Hobbes http://www.gocomics.com/calvi...andhobbes/