Autograph  //  adidas Originals Lookbooks
Project ToolsProject Info
The street brand of adidas lacked an in-store marketing piece that consumers could keep as
a leave behind from their shopping experience.
 Autograph proposed a functional leave-behind lookbook showcasing adidas Originals new
products as well as each city's popular hotspots, such as bars, restaurants, museums, clubs,
record shops. To help promote their new seasonal products, adidas has now mandated
a leave behind for every quarter.