Autograph  //  adidas Holiday
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adidas commissioned us to design the most visible campaign of 2008 - Holiday. Based on the passion that resides in professional athletes, this universal theme is a bold departure from normal holiday messaging. To help personalize the experience, the athletes quotes and signatures were displayed throughout the campaign. Aside from the window displays, we carried the visual language in-store and out of the store with wild postings and bus graphics. We extended the holiday campaign by designing gift wrap, gift bags and gift cards.