My design philosophy is based on the design process. Knowing the audience is critical to developing effective communication, and understanding how the audience will listen. The message must be crafted and presented in a way that vibrates. Joining text and image to create a communication that is most memorable and … Read More
My design philosophy is based on the design process. Knowing the audience is critical to developing effective communication, and understanding how the audience will listen. The message must be crafted and presented in a way that vibrates. Joining text and image to create a communication that is most memorable and effective is the goal. In the end great graphic design must perform a function that facilitates communication. Graphic design is more than just art, it should not be put above function. Instead they should go hand in hand with function leading the way. I strive to apply my philosophy in everything I do. Read Less
