Reports to Sr. Design Director and VP of Creative.

Design projects from conception to delivery including product design, packaging, advertisements, catalog, POS/POP, and retail displays.

Develop concepts and provide Art Direction to illustrators and photographers.

Coordinate with vendors including printers, prototypers, and fabricators.

Clients and partners include: Target, ULTA, Bed Bath & Beyond, The Container Store, CVS, Amazon, Menards, QVC

Hempz produces salon-quality body, bath, beauty, hair and styling products.

Clients & Partners include:
ULTA, Target, BSG, JCPenney, Kohl’s, Walgreens, CVS, Amazon, Armstrong McCall, SalonCentric, Beauty Brands, Regis, Chatters

Management of Creative team including full-time and contract Art Directors.

Creative development and strategy, scheduling and execution of product design, packaging, branding, POS, advertising, catalog, sales collateral, promotional materials, social, trend and fashion reports and documenting competitive creative executions.

Create retail environments and signage for brand partners and retailers.

Developed and produced 22 major annual seasonal promotional campaigns.

Developed and produced over new 72 new product launches.

Transformed the brand image and consumer perception of the Hempz brand which aided in the increase of annual revenue year over year.

Increased social engagement by over 300% year over year.

Group 1200 Media is a multifaceted entertainment conglomerate. With one of the top content distribution platforms in the United States which encompasses all aspects of distribution including theatrical, home video, digital (sell-through, advertising supported and subscription), merchandise and broadcast sales. FUNimation Entertainment in the market share leader for independent studios in the United States.

Over 350 International IPs including:
Dragon Ball Z, Lost Girl, Fullmetal Alchemist, Dragon Age, Mass Effect, Evangelion, Summer Wars, Afro Samurai, Fairy Tail and One Piece

Clients & Partners include:
Amazon, Target, WalMart, Sony, iTunes, Bandai Namco, Aniplex, BioWare, EA, Gamestop, Universal, Production IG, Jakks Pacific and Best Buy

Responsibilities:
Creative direction, operations, budgets and personnel management, development and executions of the Creative Services departments: Graphic Design/Packaging, Copy, Promotional Video and Digital & Interactive.

Lead and direct the development of all brand identity, product design, packaging and advertising and promotions in print and digital realms. Utilize a process starting with consumer research and the creative brief, followed by production and execution, and concluding with postmortems to evaluate success performance and identify strategies to be adjusted for future projects.

Lead designer for high profile and high impact brands with large revenues attached to performance. Includes logo design, branding, identity, packaging, print design, print ads, direct mail, POS, digital ads, and interactive experiences.

Impact:
Consistently increased work flow production and creative executions year-over-year with minimal increase in workforce.

Creative Services dept. is the largest department with the smallest amount of turnover and highest employee retention. I have 95% employee retention over the course of 11 years. Employees often returned after leaving.

I believe in celebrating and developing the employees I work with and am quick to lead team building events, appreciation moments and the setting and achieving of professional and personal goals that spur learning and improving on artistic and professional skills.

Created internships and work programs for high-school students with special needs.

Develop and design identity and branding systems, websites, advertisements, physical environments, and digital assets.

Direct the Apprentices in all steps of creative development and execution.

Teach and lead public workshops on Adobe programs, branding, and design.

Clients include: Big 12 Conference, Szor Collections, Cafe Momentum, Meadows Mental Health Policy Institute, Texas State of Mind, Okay to Say, eRecruit, CHC Helicopter

Wallflower is a boutique model agency based in Dallas, Texas that represents
models and talent for fashion print, runway, commercial print, TV and film.

Responsibilities:
Magazine design, print design, model cards, digi-sheets, website updates,
model videos and assistant to Creative Director & Owner.

Art direction and graphic design for POP and in-store signage for grocery, retail and boutique stores.

AIGA advances design as a professional craft, strategic advantage and vital cultural force. As the largest community of design advocates, we bring together practitioners, enthusiasts, and patrons to amplify the voice of design and create the vision for a collective future. We define global standards and ethical practices, guide design education, enhance professional development, and make powerful tools and resources accessible to all.

Maintained functions of the computer lab while tutoring student in Adobe Creative Suite.