Adrian Lai Personal RSS Feed http://www.behance.net/AdrianLai While at Renegade, I helped concept and produce ShareTheAir.net, a skateboarding/action sports site for Panasonic. The key insight was that hanging out with friends, exploring, filming was as important to the fun of skateboarding as skating itself. Based on my favorite skate videos, I engineered a partnership between Panasonic and Girl Skateboards. This led to other relationships with people like Atiba Jefferson (The Skateboard Mag), Ty Evans (Fully Flared), and The Art Dump. The best part of this project was teaching my heroes, Eric Koston, Mike Carroll and Atiba to blog. Since 2006, these blogs live on to this day. http://www.behance.net/Gallery/Panasonic-Sharetheair_com/63921 While at Renegade, I helped concept and produce ShareTheAir.net, a skateboarding/action sports site for Panasonic. The key insight was that hanging out with friends, exploring, filming was as important to the fun of skateboarding as skating itself. Based on my favorite skate videos, I engineered a partnership between Panasonic and Girl Skateboards. This led to other relationships with people like Atiba Jefferson (The Skateboard Mag), Ty Evans (Fully Flared), and The Art Dump. The best part of this project was teaching my heroes, Eric Koston, Mike Carroll and Atiba to blog. Since 2006, these blogs live on to this day. http://www.behance.net/Gallery/Panasonic-Sharetheair_com/63921 Sat, 08 Mar 2008 18:30:47 -0600 Honest and Goodby in San Francisco joined forces to create a fictional website based around the Slowskys, a pair of Turtles so pre-dated that they thought building a website meant physically building it. We worked with Fangohr and Phil Lubliner to build the model from scratch. All the interaction was painstakingly filmed in stop-motion. I produced the site from the vendor side at Honest. http://www.behance.net/Gallery/Comcast-TheSlowskys_com/64704 Honest and Goodby in San Francisco joined forces to create a fictional website based around the Slowskys, a pair of Turtles so pre-dated that they thought building a website meant physically building it. We worked with Fangohr and Phil Lubliner to build the model from scratch. All the interaction was painstakingly filmed in stop-motion. I produced the site from the vendor side at Honest. http://www.behance.net/Gallery/Comcast-TheSlowskys_com/64704 Thu, 13 Mar 2008 01:21:50 -0500 Honest worked directly with David Horvath, Creator of the Ugly Dolls, to develop a new site for the Ugly Dolls. This is an all around fun, interactive site combining motion animation with Flash 9/AS3. One of the key goals was to create a home for the Ugly Dolls fan base. We were successful in this regard, with more than 200 posts made in the Community forum the first day the site went live. My contribution to this project was Concepting, Interaction Architecture, and Project Management. http://www.behance.net/Gallery/UglyDolls_com/80137 Honest worked directly with David Horvath, Creator of the Ugly Dolls, to develop a new site for the Ugly Dolls. This is an all around fun, interactive site combining motion animation with Flash 9/AS3. One of the key goals was to create a home for the Ugly Dolls fan base. We were successful in this regard, with more than 200 posts made in the Community forum the first day the site went live. My contribution to this project was Concepting, Interaction Architecture, and Project Management. http://www.behance.net/Gallery/UglyDolls_com/80137 Tue, 18 Mar 2008 01:10:58 -0500 To celebrate the 20th anniversary of the Dunk, Nike and R/GA worked together to create NikeBeTrue.com. I produced this site while at R/GA, working with an amazing internal team, as well as artists such as Haze, Stash, Dave White, Allen Benedikt, Ian Ginoza, Alyasha Oweka Moore and Chuck Anderson. The site was developed in AS3/Flash 9 with a deliberately minimalist interface that sensibility, and so it can be easily repurposed for Kiosks. Also worth mentioning that it scales to any sized browser. http://www.behance.net/Gallery/NikeBeTrue_com/80126 To celebrate the 20th anniversary of the Dunk, Nike and R/GA worked together to create NikeBeTrue.com. I produced this site while at R/GA, working with an amazing internal team, as well as artists such as Haze, Stash, Dave White, Allen Benedikt, Ian Ginoza, Alyasha Oweka Moore and Chuck Anderson. The site was developed in AS3/Flash 9 with a deliberately minimalist interface that sensibility, and so it can be easily repurposed for Kiosks. Also worth mentioning that it scales to any sized browser. http://www.behance.net/Gallery/NikeBeTrue_com/80126 Tue, 18 Mar 2008 00:47:32 -0500 As part of Nike's AF1 1thology site, I helped produce a campaign at R/GA where kids could vote on their favorite AF1's at their local store, and the winning shoe would be released as an exclusive to their city. Nike selected the shoes, and we created a voting application that was used on touch screen kiosks at key retail locations in 3 cities: Baltimore, Philly and New York City. The app displayed the results in real time, and on the 1thology website. http://www.behance.net/Gallery/Nike-Air-Force-1-1Vote/64891 As part of Nike's AF1 1thology site, I helped produce a campaign at R/GA where kids could vote on their favorite AF1's at their local store, and the winning shoe would be released as an exclusive to their city. Nike selected the shoes, and we created a voting application that was used on touch screen kiosks at key retail locations in 3 cities: Baltimore, Philly and New York City. The app displayed the results in real time, and on the 1thology website. http://www.behance.net/Gallery/Nike-Air-Force-1-1Vote/64891 Thu, 13 Mar 2008 23:49:40 -0500