Aaron Winters on the Behance Network

Aaron Winters

Basic Info

Creative Professional
Aaron Winters Creative Professional
Location: Sacramento, CA, USA
URL: http://www.aaronwinters.net
Twitter: @AaronWinters916

Creative Fields

About

I'm a multi-disciplinary creative professional who directs and designs brand identity, packaging, print and online experiences for small- to medium-sized companies looking to make things better.

As a 'hybrid' designer, I'm most comfortable in the creases of cross-medium design, marketing, technology, art and storytelling. Artistic talent, visual thinking and creative problem-solving skills are balanced by an analytical side that has been the key to mastering the technology needed to meet the unique demands of modern communication. Building brands over the past decade-plus, I’ve come to command a diverse blend of tools best suited towards developing more effective campaigns.

My goal as a designer is to not only provide the visual but also to help refine and promote an effective strategy beneath it. A solid strategy joined to the right content and a multifaceted design approach will ensure your project will get the attention it deserves, both on- and off-line.

Capabilities

Identity & Branding: Simplicity with flare sends a powerful message that reflects the best you have to offer.

Packaging: Perception makes $20 shoes $80 ‘streetwear.’ Your product is no different. Specializing in alternative solutions and print processes.

Other fields: Publication Design, Website Design and Online Strategy, Illustration

Experience

As an Independent Creative Professional creating award-winning communications design for both print and web media, I’ve done some of my best work serving:
• The youth market: labels, magazines and retailers
• Non-profits: associations, charities and arts groups
• Publishers: print and audio, authors and artists

… in the following areas:
• Publication design (editorial and advertising)
• Event promotion & on-site collateral design
• Logo development & identity
• Website design & strategy
• Packaging design
• Exhibit & large-format design (indoor/outdoor)
• Poster design & illustration
• Email campaign design & management
• Specialty graphics (diecuts, apparel, toys, etc.)

I have been fortunate to be involved with projects like:
• Firefighters Burn Institute: I replaced the charity’s outdated site with a modern, custom content management system. The upgrade added calendar, contact and fundraising features while now allowing staff to update content themselves. I later developed brand-consistent digital PR kits, print collateral and an email campaign.
• Weird Forest record label: The client, who I’ve worked for since their first release in 2003, has built its reputation on straying outside the lines of traditional music and a commitment to quality packaging. My work for the label has been featured in HOW and idN magazines and the Pasadena Museum Of California Art.
• California Landscaping magazine: I worked diligently over several years at elevating the creative direction of the bimonthly trade publication above-and-beyond its class, using bold, modern color palettes, oversized photos of award-winning landscapes, custom infographics and sophisticated typography.
• Color skateboarding magazine: Under the creative direction of Sandro Grison at Fourcorners Publishing, I art directed and produced the 2007 Agenda fashion trade show magazine/program, illustrated an article and assisted on editorial layouts.

I also teach Intermediate Creative Web Design at Sacramento City College and provide marketing assistance to small businesses as a consultant with the Northern California Small Business Development Center (SBDC).