Showcase & Discover Creative Work

After having managed versatile roles throughout my career. I believe that my core competence can be categorized in four different areas:
A) Social media and Online advertising
B) Web and Mobile based design and development
B) Branding
D) Art direction and design

SOCIAL MEDIA AND ONLINE ADVERTISING: I have spent the most of my time since 2010 selling brands like Etihad Airways, Emirates Airlines, Fairmont Hotels, Cartoon Network Academy and twofour54(Abu Dhabi’s Media Authority) to the world using Online Advertising and Social Media driven campaigns. My role includes Creative Direction, Concept creation, Detailing campaign mechanics and integrating with ATL/ BTL communication, Storyboarding, Art Direction and overseeing implementation.

WEBSITE DESIGN: Over the span of a decade, I have helped over 50 SMEs, NGOs and larger corporations establish a web presence of one kind or the other. I specialize in creating information Architectures, User Experience Engineering, UI design and Wordpress implementation.

BRANDING: When it comes to branding I am in ways an SME and startup specialist. In the past five years or so I have branded about 10 SME’s, startups and NGO’s.

ART DIRECTION AND DESIGN: I have used my graphics design skills, which I have perfected over the years in creating BTL communication tools such as brochures, sales kits, poster campaigns, direct marketing campaigns and packaging for corporations like Emaar Hospitality Group, 3M, Emirates NBD, Gulftainer and many more.

In the past 6 years I lead several teams and have successfully delivered a multitude of projects most of which of which can be seen in my portfolio at www.behance.net/21stcenturymonk.

Specialties: Complete Web development Life Cycle including UI/UX design, information architecture design, Wordpress integration, On Page SEO and implementing Google Analytics, Online Advertising, Social Media, 360 campaigns. Art direction Graphic Design, Flash animation. Branding, HTML, CSS, JS, AS2 Read Less

VAIBHAV KAMBLE
Creative Director

CONTACT
+971 55 6822411, vaibhavhkamble@yahoo.com
21stcenturymonk.com, http://ae.linkedin.com/in/vaibhavk2008
CONTACT

SUMMARY
⇨ Creative all rounder with almost an equally broad range of technical and managerial skills
⇨ Over 12 years of versatile experience in various areas of Visual Communication and usability including overall creative direction, art direction, graphic and UI Design and branding.
⇨ Possess a very good understanding of the ATL, BTL, Direct Marketing and Activation side of things
⇨ Extensive experience in creating digitally led 360º Advertising an/or promotions campaigns
⇨ Over 6 years in leading teams and project management – consistently managed several 3rd party suppliers, freelancers, part timers and teams split across multiple time zones delivering for multiple projects at the same given time.
⇨ Experimented with copywriting with good results for cllients such as Emirates Airlines and Fairmont Hotels
⇨ Technical expertise includes a background in front-end coding, creating detailed wireframes and Information Architecture
⇨ Have participated heavily in client interfacing to maintain existing relationships and have helped deliver and win pitches over the years
⇨ Ran a successful small business for two and half years
⇨ Helped agencies increase revenue by adding digital as a new revenue stream


SOFTWARES_AND_TECHNOLOGIES_KNOWN
⇨ ADOBE
PHOTOSHOP, ILLUSTRATOR, INDESIGN
FLASH, DREAMWEAVER

⇨ OPERATING SYSTEMS
MICROSOFT WINDOWS, MAC OSX,

⇨ TECHNOLOGIES/ PLATFORMS
HTML, CSS, ACTIONSCRIPT 2.0, JAVASCRIPT
UNDERSTANDING OF SERVERSIDE SCRIPTING, WORDPRESS

EDUCATION
⇨ BOMBAY INSTITUTE OF TECHNOLOGY
Diploma in Computer Technology
1996 – 2000

⇨ RACHANA SANSADS SCHOOL OF ARTS
Certification, Applied Arts
2007 – 2007

⇨ IIDT
Certification, Multimedia
2007 – 2007

COMPANY HISTORY // FROM LATEST TO THE EARLIEST.

FIREFLY GROUP
⇨ Creative Director
⇨ April 2012 – Present (11 months) Dubai
CLIENTS/ PROJECTS: Emirates Airlines, Ibis Group of Hotel, Fairmont Hotels, Daimler, Fuji Film.
The atmosphere at Firefly reminds me of some of my past companies – vibrant, lively, friendly along with people genetically programmed to do better everytime. The Creative Director’s role makes me responsibe for the quality of ideas, handling or overseeing their creative implementation and the overall creative standard of the agency.


TBWA\RAAD\ABU DHABI
⇨ HEAD OF DIGITAL
⇨ December 2010 – April 2012 (1 year 5 months) Dubai, UAE
CLIENTS: Global accounts of Etihad Airways, twofour54 Abu Dhabi, Daman Insurance, Abu Dhabi Motorsport Management Co., Invest AD
My position at TBWA\RAAD\ABU DHABI has got me on a metaphorical freight train to keep up with a tight schedule of delivering the day-to-day for the ambitious Etihad Airways.
Created a powerful online led “I’m animated“integrated campaign for TwoFour54 Cartoon Network academy that was 300% more successful compared to the the previous campaigns- See the showcased case study on my Linked In account.
Created Essentialabudhabi.com to help Etihad attract prospective customers using lucrative travel deals in Abu Dhabi. Also created one of the most successful Online Global Tactical Campaigns for Etihad in 2011.
Helped secure the global account of Daman Insurance – UAE’s National Insurance Company.

SELF EMPLOYED
⇨ July 2008 – December 2010 (2 years 6 months) Dubai
CLIENTS: Dubai Media City, EMI Music, 3M, Redington-Cisco systems, Emirates NBD Bank, Emirates Wild Life Society (EWS-WWF), Uconcept Fitness, Proinvest Group, Retail Middle East,
A+ Marketing, German General Hospital
While self-employed I had a chance to work with some of the regions respected companies on their local work. Being a one-man team I dove into several responsibilities apart from creative delivery; New business development and project, resource and account management became as much a part of my role as conceptual thinking. Creative mindedness and business mindedness had to be brought to equilibrium.
I applied my knowledge of SDLC, information architecture and database design, Search Engine Optimization and creating social media campaigns on a larger scale. During self-employment, I have tightened my time and talent management and control quality when working with offshore based teams and 3rd party suppliers.


MARTIN AND SALDANHA
⇨ ART DIRECTOR AND TEAM LEAADER
⇨ April 2005 – August 2008 (3 years 5 months) Dubai
CLIENTS: Regional accounts of Emaar hospitality group, Sony professional solutions Middle East
M&S offered my first opportunity in Dubai where my experience ended up being identical to my time at WITS Interactive in Bombay. Challenging briefs, tough clients, bright creative talents to work with and a lot of fun.
M&S offered Emaar Hospitality group as one of the most interesting accounts to work on. Myself and my team of 3 had a brilliant time working on advertising campaigns, BTL material and online portal to promote Emaar’s yacht club, golf course, polo club, themed restaurants, serviced residences and hotels. I also lead the agency into offering web solutions as one of their main offerings.

SIX INCHES COMMUNICATION
⇨ FREELANCE WEB CONSULTANT
⇨ January 2005 – April 2005 (4 months) Mumbai
CLIENTS: Topaz Textile Chemicals, Advanced Graphics Systems, Malhar Graphics Reproduction and Aastha Jewels.
SIX INCHES COMMUNICATIONS – A startup with a vision approached me to help foray them into offering digital solutions for their clients.
I trained and worked alongside their existing talent pool to deliver several corporate websites, portals and interactive presentations for their clients.

WITS INTERACTIVE
⇨ SR. DESIGNER/ ANIMATOR AND TEAM LEADER
⇨ September 2003 – January 2005 (1 year 5 months) Mumbai
CLIENTS: Regional account for Mahindra Consulting Ltd, Local accounts of Lawman Casuals/ GlaxoSmithKline/ Asian Paints/ Alstom
I helped WITS Interactive win Mahindra Consulting Ltd. (MCL) as their biggest account at the time. This shot the company revenue considerably and added WITS Interactive to the list of the 50 fastest growing Interactive agencies that year. I also lead a team of Illustrators, flash animators, designers and developers to manage the MCL account for a year.
At WITS, I was given a chance to work on some very challenging briefs from some very demanding clients. This further augmented my skills especially in Flash based interactive movies, animations and Flash based websites. I also added pencil and ink illustrations to my skill-set.

XCELVISION TECHNOLOGIES
⇨ WEB AND GRAPHICS DESIGNER/ ANIMATOR
⇨ September 2001 – August 2002 (1 year) Mumbai
Xcelvision offered me a platform to hone my newly acquired skills. I was a part of the in-house creative team that entirely rebrand Xcelvision. In the process I added Print based design to my skillset.
Also helped the company pitch and win a major project with Switzerland based Fantastic Corporation, which put Xcelvision in-charge of providing UX/UI design support for all their web and software products.

EQUEST TECHNOLOGIES
⇨ WEB AND GRAPHICS DESIGNER
⇨ December 2000 – July 2001 (8 months) Mumbai Area, India
Being my first job, offered a steep learning curve; within the first six months I already had a decent understanding of UI design, Flash animations and DHTML. This role involved creating website designs, working with the technical team to deliver the necessary as well as make essential tweaks for usability and visual improvements.

// VISIT http://ae.linkedin.com/in/vaibhavk2008
TO SEE RECOMMENDATIONS. Read Less