From a fangirl
----------
Mood Board
To conceptualize an icon into a merchant line, I created a color palette from his favorite colors green & blue. The merch has a rustic, classic, and mix-and-match of album emotions.
Tote Bag
A new trend emerges for new generations & millennials to carry tote bags as their daily mobile storage space. Not fancy leather bag, not backpack, not any regularly bag. A tote bag!
Hence, there are 3 distinguished designs with different images & colors. Each of the tote bag carry a personality that his fans can alternatively choose which one suit them.
Bucket hat
Similarly, trendsetter nowadays love bucket hat to cover their head. A brazen, grid pattern prints on the brim will boost the confidence of whoever have it on their heads.
Blck&Whte Hoodies
An extend of the merch line are these fashionable Blck&Whte hoodies. The upbeat design of the hoodies are suitable for everyday-wear or for any special occassion.
This project: Niall Horan - The Merch Line is inspired by my icon Niall Horan - an Irish singer/ ex One Direction boyband. His favorite color are Green and Blue so I designed a merch line with bucket hats, tote bags, caps, and hoodies that resembles him & his vibes the most. Niall's lastest album 'Heatbreak Weather' also has the same blue concept as these color palette.
Project designed & developed by Shannon Nguyen
Please do not use without permission
Thank you!
