StaTru is a brand founded by a friend who asked me to join her in developing an apparel brand that honors the idea of being yourself. Growing up she was misunderstood for her "tomboyish" personality (due to her love of hip-hop and sports), so her motto was and still remains "stay true to yourself." This project was and is special to me because I deal with issues surrounding self-esteem and identity at times. So staying true to oneself to me means to honor yourself, respect who you are (and who you're becoming) and to know that you matter no matter where you come from.

Staying true to yourself also represents standing out and being the you only you can be. My goal was to incorporate "standing out" in our gif glitch.

Scope

- Logo

- Typography

- Messaging

I decided to create a signature pattern for the brand so I took the U (to represent the you in you), from the logo and created an icon that doubles as an S (representative of the brand StaTru as a whole).

This is an ongoing project but here we have embroidered trucker hats that dropped February 2021. This was created using Cabazon Regular. Badges were also created with the slogan "statrubu." Est. 1992 represents when the founder of the brand came into the world.

"Forever Young" is inspired by Jay-Z, which connects to the brand messaging to stay true. Here I created the custom lettering to be used for future projects.