Student Work: FIT Design Studio II Class
Objective: To create an outside city installation fro the public to view
My Goal: To bring the fresh fruits and vegetables of the world and local farmers markets to the city community while incorporating the fresh bright pops of colors into the grey monotoned city.
Included:
- Invitation - opening date and time of installation
- Street Banners - promote and advertise
- Layout Design Mockups
- Final Design & City Mockup Images
The invitation came inside a typography influenced envelope. Inside the envelope you pulled out a ribbon which attached to the accordion folded invite, which included information for the entirety of the show, when, where, how long. Along with the show invite, you also received a show opening invite with specific meeting instructions.
The banner includes typography stating information about the show while keeping the fruit and vegetable theme within the text. I went with more of a minimalist approach to the banner. The bright clean colors and lines pop out at the viewers passing on the streets of the city.
